Javier Gelpi

Campaign made for the German Red Cross in which Germany's most famous soccer players gave hope to sick children by donating blood.

Bronze Cannes Lions 2014.PR
2 Shortlist Cannes Lions 2014
Silver Clio Awards.Engagement
Silver Clio Awards.Direct
Silver Eurobest. Media
Bronze Eurobest. Direct

Gold & Bronze AME Awards.

While some places are swarmed by tourists and selfie sticks, others would love to get more. TouristsGo.ro is an Electric Castle movement that helped balance things out by turning angry locals into ambassadors.Through a simple hack, we turned hate messages against tourists in cities suffering from over tourism into a solution: Send everyone our way. To Romania.

Silver. Media&Entertainment. EFFIE 2024. Bronze. Timely Opportunity. EFFIE 2024. Excellence Award for Promoting Romanian Tourism. Given by the Ministry of Economy, Entrepreneurship and Tourism

Dozz is a revolutionary snack: soup in a can, ready-to-drink, healthy, on-the-go. We decided to embrace its weirdness. The concept builds on the reaction of people to a soup that challenges all we know about the category. It’s weird! Just like a knight in a car wash! Absurd like a T-rex in an office. Who can’t relate? A nun in a rave? Why shouldn’t she enjoy dancing? Dozz characters might be surprising, but part of them can be found in everyone. The playful part that chooses snacks and makes it through long office hours with a smile and, from now on, without an empty belly.

Silver. One-Channel. Product Design. Golden Drum. 2025 Bronze. Omni-Channel. Integrated. Golden Drum. 2025

While a big chunk of music festivals out there are all about the headliners, at Electric Castle we believe that this experience is a transformative one. This manifesto celebrates it. And we made it with the help of our fandom.

This video is crafted from festival-goers' film photos capturing their most precious moments from last year's edition. Out of the +3000 photos submitted, developed and scanned; 400 birthed this ode. Raw, beautiful, timeless memories that sum up what Electric Castle is all about: the place to let oneself go to find one's truest self.

SILVER CRAFT-EDITING. GOLDEN DRUM 2023. BRONZE CRAFT-COPYWRITING. GOLDEN DRUM 2023

A big chunck of music festivals out there are all just about the headliners.

At EC we believe that what makes a music festival unforgettable is not just the pleasure found in music. But the pleasure in the whole experince itself. And our fandom seems to agree.

Thing is, how can we promote this to those who have never come to the castle before?

We turn to those for whom music falls flat and invite them to the festival.

In a World That Won’t Stop Singing is a documentary following two people with musical anhedonia, a rare condition where music brings no emotion, as they experience a music festival.

Right in time for Dry January, Stella Artois launched a new alcohol free communications platform that aims to bring back the fun to the beer category through its witty charm, while answering the growing demand for alcohol free.

With 70% of Gen Z showing interest in alcohol free, Stella Artois wanted to speak their language and become more approachable in the United States.

Based on scientific research proving that music festivals have a positive impact on our mental health, the campaign looked at all what the castle has to offer from a therapeutical lense. From music, to dancing, to nature, to camping… You name it.

Afterall, returning to wholeness can take many shapes and forms. We championed them all though a manifesto, online videos and posters.

Creating a brand experience to make a statement about quality double standards

Special mention Art Director´s Club Romania

It all started with an empty canvas and a dream. Years later, we realized the empty canvas IS the dream. Seeing so many happy faces at the castle each year is the best feeling for those who are building The World We Long For. #EC10 is for all of you, from every one of us. And we are thrilled to meet again and enjoy it together!

In a country where most high school students want sexual education in schools but don’t get it, G-Info Spot is Electric Castle’s way of making a difference. Partnering with Sexul vs Barza, this platform provides festival-goers with essential knowledge for healthy relationships and informed decisions.

G-Info Spot aims to spark a broader conversation about SexEd, impacting the lives of 250,000 festival-goers and beyond. By starting with our community, we hope to spread the word and make SexEd a headliner in Romania.

Imagine all you love from a bar…

All, without freakin’ queues, RSVP, or interruptions. That’s Heineken HomeBars. We helped football fans to watch the game comfortably by turning their homes into a Heineken bar. With all they needed not to miss the unmissable moments of the Champions League

The power of play aimed to give dirt a meaningful role by encouraging adults to put dirt at the core of kids’ education through play, to raise a powerful generation that will bring real change.

Best campaign of the month. Romanian Art Director´s Club

A donation system aimed to activate brands to help protect the planet.

Wildlife and its ecosystems are going extinct. Along with them, their beautiful colours are also disappearing from nature. To help protect them, WWF created an innovative donation system encouraging big brands to adopt these colours for their products. Part of the money from these special collections will go to saving the endangered species or ecosystems.

Top 3 campaign of the month. Romanian Art Director´s Club

This promo campaign took a stand against prejudices to encourage Romanians to enjoy their Summer holidays unapologetically

Relaunch of Red Cross’ food banking program

Red Cross and Gault&Millau Nº4 restaurant Kaimo partnered up to create the first signature menu entirely made from canned food to raised awareness and funds to fight hunger in Romania

Young Ones. Merit. 2011

In the commercial of Isla Azul sales campaign, we encourage people to get rid of their remorses for shopping during the economic crisis by recovering the prices as they were before 2006, the year where going shopping never felt so good.